We fuse experiential knowledge with a keen understanding of human behaviour to create spaces that resonate with your target audience and solve complex business problems.
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A little thoughtfulness can go a long way in retail and branded spaces.
The spaces we inhabit daily should spark joy and generate optimism.
Retail is an important part of the human experience, it brings vibrancy and diversity into our towns and cities.
Retail is much more than just product vending, it is the creation of experiences.
We provide technical know-how to help clients transform brand strategies into practical design instructions for the physical experiential arena.
Having grown up in Toowoomba and Brisbane, Emma's designs are significantly influenced by the Queensland lifestyle and its close connection with nature. Emma brings her experience gained in San Francisco, New York City and Sydney, home to Brisbane. At Butterwood, Emma sees architecture and design as exercises in patience and permanence, contrasting with the fleeting nature of the retail industry. She approaches each architectural project as a long-term investment, crafting designs that transcend changing retail trends and seasons.
Prior to co-founding Campfire x in Sydney, he held the position of North America Strategy Head at Set Creative, New York. His career is embellished with strategic leadership roles at renowned firms like Leo Burnett, TBWA, R/GA, and Argonaut in San Francisco, as well as shopper marketing agencies Arc and Integer. Warwick has also developed strategies with experiential specialists Jack Morton Worldwide and Imagination. A thoughtful and experienced strategist, Warwick has always loved the energy of the creative process, his understanding of human behaviour makes him a stand out creative strategist. Warwick's talent for unearthing deep insights make him an indispensable asset to imagine innovative retail spaces that will echo with people and brands.
Google Hardware
Set Creative
The strategy and concept for Google's first ever physical store applied experiential knowledge and brand equity strategy to uncover a competitive advantage in technology hardware
Google Hardware
Set Creative
Expressing Google's brand identity in a way that consumers identify created a valuable position within this new product collection
The Sprite Corner
Set Creative
The Sprite Corner reconnected the product's brand identity to the hip hop community
LeBron 15 for Nike
Set Creative
Nike created a pop-up shop in Cleveland to celebrated LeBron’s NBA career and the launch of his latest edition signature model.
Watermark Flood Relief Event
Leo Burnett Australia
The Bundy Rum Road to Recovery program won global awards for its application of experiential knowledge and packaging
House on the Atlantic
Burr Salvatore Architects
A shingle style home showcasing the Atlantic Ocean coastline
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