As a trusted partner, we can provide crucial knowledge and guidance during transformative stages of any retail development, design or construction project.
Butterwood's retail design services blend architectural expertise with strategic brand planning, for businesses looking to establish a new retail store or reinvigorate their existing physical spaces.
Reimagining the potential of physical retail and experiential spaces is the core of our services.
Expanding or elevating store design is a key strategy for driving growth. Our blend of architectural expertise and brand strategy can help you with the challenges of upgrading your physical footprint.
Learn more about what we do for retailersRetail design transforms mundane shopping into an engaging experience for your brand. We help from inception to execution to establish a physical destination for your brand.
Learn more about what we do for brandsUnleashing the potential of a physical retail store or experience is about capturing the tangible essence of a brand. We collaborate and offer our expert advice in crafting ideas, spaces and experiences.
Learn more about what we do for ideasThoughtful Design is Butterwood’s overarching design philosophy
Thoughtful Design is really just a different way of saying ‘design thinking’, which is central to our design philosophy and daily life. We begin with empathy for users, define, indicate, prototype, test and learn.
We use a variety of frameworks and tools, developed by designers and published in books, journals and ephemera over the last 70 years. Great design results from careful consideration (or thoughtfulness), this is true of ancient designers and it remains true today.
Thoughtful Design also means adding in extra layers. Butterwood is architecture and design with the added extra layer of brand strategy. Strategists think about the human layers, all the things that make up an experience: memories, perceptions, motivations, emotions, cognition and connections.
We also find and add in extra layers from other disciplines to make our designs more thoughtful. Experts in any space: landscaping, technology, lighting, music, community engagement, cultural integration - these are all thoughtful designers and we want to collaborate with them all.
But most importantly, Thoughtful Design means putting sustainability at the centre of our design practice. There are no central processes or framework to follow here. While there are many exemplars of effective sustainable designs in retail, every store can’t look like a wooden apothecary. Retail brings vibrancy in the form of diversity and uniqueness into public spaces.
Thoughtfulness is the critical missing element that can make all of retail more sustainable:
1) Design in durability and make things that last longer.
2) Design out wasted, toxic materials and wasted energy.
Architects and designers of public spaces have been thinking about these things for decades. It’s time to bring all of that thoughtfulness into retail spaces and experiences.
Designing Enduring Adaptable Destinations for physical spaces.
Track materials, construction, fabrication of environments and fittings.
Rethink models and systems, focus on experiences over product turnover.
Understand the local community culturally and architecturally.
Design to integrate your business into the precinct and community.
Retail Format Design adaptable across multiple precincts and locations.
Understand your customer, your brand and the role of retail in your business.
Retail systems and elements designed for usefulness and adaptability.
Divert retail waste from landfill by designing spaces and objects for extended use.
Creative concepts developed to a brief via design thinking processes.
Concepts you’ve designed assessed for technical feasibility and viability.
Technical drawings to help you bring your concept to life for a wide variety of contractors.
Connect with us using our contact form for additional insights or assistance.
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